About TradeDesk — Built by a Plumber, for Plumbers

TradeDesk started because the plumbing industry deserves better tools — not another generic "job management" platform built by people who've never held a pipe wrench.

The Founder

Shelton Allenberg — Gold Coast, QLD. A tradesman turned software developer who built TradeDesk because he lived the problem: compliance paperwork that piles up on the passenger seat, Form 7s that don't get lodged for weeks, and expensive "plumbing software" that was clearly designed by people who've never worked on a job site.

After years in the trades industry on the Gold Coast, Shelton taught himself to code with one goal: build the tool he wished existed when he was in the field. Something mobile-first (because no one's opening a laptop on site), something that actually understands Australian plumbing standards (AS/NZS 3500 and 5601), and something priced fairly for sole traders — not enterprise pricing dressed up as "per user per month."

Why TradeDesk Exists

The Problem

Plumbers spend 5–10 hours a week on admin that doesn't earn money: Form 7s, Form 9s, quoting, invoicing, chasing councils, looking up standards. The existing software is either too expensive, too complicated, or designed for office workers — not tradies in the field.

The Solution

A mobile-first AI platform that understands plumbing. Lodge Form 7 in 2 minutes from the ute. Ask any AS/NZS 3500 question and get the answer with clause references. Size pipes, generate quotes, and manage jobs — all from your phone, all in one place.

Built for Sole Traders

Most plumbing businesses in Australia are 1–3 people. TradeDesk is priced and designed for that reality — not for 50-person companies with dedicated admin staff. Pro is $79/month or $790/year (a flat price, not per user), with a 21-day free trial and no credit card required.

Australian Standards First

TradeDesk is the only plumbing platform with a built-in AI Standards Reference trained on AS/NZS 3500 (plumbing) and AS/NZS 5601 (gas). Ask a compliance question, get the answer with the exact clause reference — on site, in seconds.